Privacy Policy

Last Updated: 6.28.2025

Introduction

The Fresh Label Pte. Ltd. ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.thefreshlabel.co/ or engage with our frozen seafood wholesale services.

Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, business address
• Business Information: Company name, business registration details, tax identification numbers
• Account Information: Username, password, account preferences
• Order Information: Purchase history, delivery preferences, payment information
• Communication Records: Email correspondence, chat logs, phone call records

Automatically Collected Information

When you visit our website, we automatically collect:

• Technical Information: IP address, browser type, device information, operating system
• Usage Data: Pages visited, time spent on site, click patterns, referral sources
• Cookies and Tracking Data: As described in our Cookie Policy below

How We Use Your Information

Business Operations

• Processing and fulfilling your orders
• Managing your account and providing customer support
• Communicating about products, services, and order updates
• Arranging delivery and logistics coordination

Marketing and Communications

• Sending promotional materials about our products and services
• Providing industry insights and market updates
• Inviting you to events, webinars, or product demonstrations
• Conducting customer satisfaction surveys

Legal and Administrative

• Complying with applicable laws and regulations
• Maintaining business records and accounting
• Protecting against fraud and unauthorized activities
• Resolving disputes and enforcing our terms

Website Improvement

• Analyzing website usage to improve user experience
• Personalizing content and recommendations
• Conducting market research and analytics

Information Sharing and Disclosure

We may share your information in the following circumstances:

Service Providers

We work with third-party service providers who assist us with:

• Payment processing and financial services
• Delivery and logistics services
• Website hosting and technical support
• Marketing and advertising services
• Customer relationship management

Business Partners

We may share information with:

• Suppliers and manufacturers for order fulfillment
• Industry associations for market research
• Professional advisors (lawyers, accountants, consultants)

Legal Requirements

We may disclose your information when required by:

• Applicable laws and regulations
• Court orders or legal proceedings
• Government agencies or regulatory bodies
• Protection of our rights, property, or safety

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption: Sensitive data is encrypted in transit and at rest
• Access Controls: Limited access to personal information on a need-to-know basis
• Regular Audits: Periodic security assessments and updates
• Staff Training: Regular privacy and security training for employees
• Secure Infrastructure: Industry-standard security protocols and systems

Cookies and Tracking Technologies

Types of Cookies We Use

• Essential Cookies: Necessary for website functionality
• Performance Cookies: Help us understand how visitors use our site
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements

Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

Your Rights and Choices

Under applicable privacy laws, you may have the following rights:

Access and Portability

• Request a copy of your personal information
• Receive your data in a portable format

Correction and Updates

• Correct inaccurate or incomplete information
• Update your contact preferences

Deletion and Restriction

• Request deletion of your personal information
• Restrict certain processing activities

Objection and Withdrawal

• Object to certain uses of your information
• Withdraw consent for marketing communications
• Opt-out of automated decision-making

To exercise these rights, please contact us using the information provided below.

Data Retention

We retain your personal information for as long as necessary to:

• Fulfill the purposes outlined in this policy
• Comply with legal and regulatory requirements
• Resolve disputes and enforce agreements
• Maintain business records as required by law

Typically, we retain:

• Account information: Duration of business relationship plus 7 years
• Order and transaction data: 7 years for accounting and tax purposes
• Marketing communications: Until you opt-out or object
• Website analytics: 26 months from collection

International Data Transfers

As a Singapore-based company, your information is primarily processed in Singapore. If we transfer information outside Singapore, we ensure adequate protection through:

• Adequacy decisions by relevant authorities
• Standard contractual clauses
• Binding corporate rules
• Other appropriate safeguards

Children's Privacy

Our services are intended for business customers only. We do not knowingly collect information from individuals under 18 years of age. If we become aware of such collection, we will take steps to delete the information promptly.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.

Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will:

• Post the updated policy on our website
• Notify you of material changes via email or website notice
• Update the "Last Updated" date at the top of this policy

Continued use of our services after policy updates constitutes acceptance of the revised terms.

Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

For complaints or concerns that we cannot resolve directly, you may contact the relevant supervisory authority in your jurisdiction.

Governing Law

This Privacy Policy is governed by the laws of Singapore and any disputes will be subject to the exclusive jurisdiction of Singapore courts.

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This Privacy Policy is effective as of the date last updated above.